Meet James Guy

Health & Social Care Consultant, Business Coach, Founder – Aduro Social Care Training

Hi, I’m James Guy. I’ve spent over 30 years working across the health and social care sector, supporting providers through CQC registration, compliance, policy development, tendering, and business growth across the UK. Aduro Social Care Training was created to provide practical, real-world education that helps care providers build compliant, sustainable, and successful organisations with greater confidence and clarity — using real operational experience, not just theory.

Our Why

Running a care business isn’t just about registration forms, policies, or inspections—it becomes a huge part of your life. We know how much responsibility comes with running a service, supporting vulnerable people, managing teams, staying compliant, and trying to grow at the same time. It takes commitment, resilience, sacrifices, and constant pressure behind the scenes. And here’s the thing: providers deserve more than simply getting through each day trying to keep everything together.

That’s why Aduro Social Care Training was created. We’re here to help care providers not just survive regulatory pressure, but build organisations that are structured, sustainable, and genuinely successful. You may already be exceptional at delivering care—our role is to help strengthen the business, compliance, and operational side so your organisation can grow with confidence and stability.

Our goal is simple: to provide practical guidance, real-world education, and proven systems that help providers create stronger foundations, improve compliance, and build care businesses that truly work for them—not the other way around.

Get Free Resources & Practical Guidance

Join care providers across the UK receiving practical insights, free training, and guidance designed to help build stronger, more sustainable care organisations.

Thank You

What We Do

James has supported established care businesses with planning, development, and exit strategies across the UK health and social care sector. To learn how to register, grow, and comply with UK care legislation, explore our courses and join our growing community of learners. If you would like to book a discovery call, please get in touch using the contact details provided.

Featured Training & Resources

Practical courses, templates, and guidance designed to help care providers build stronger, more compliant, and more sustainable organisations.

What Our Learners Say

Real experiences from people who’ve taken our training and applied it in their work.

“In less than 6 months- you’ve helped me get 3 contracts! How do I word that to sound believable 😂 Yet soo soo true!”

Priscilla Makoni, Cornellius Healthcare

“James has been invaluable in the development of Silverberry Care. His tender and bid writing work has enabled us to reach new heights THANK YOU James ”

Silverberry Care

“James tender skills are amazing. Without him we would not have won Cambridge and Peterborough tenders for 16+”

Anil Sharma, Your Absolute Care

“The step-by-step approach gave me confidence to improve our bids. Definitely worth the investment.”

Daniel K., Project Manager

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